A hands-on award winning design director based in Los Angeles and New York.
I'm Wren – a creative leader and hands-on designer cultivating businesses, lifestyle brands and complex experiences – for mission-based tech, media, education, nfp, museums and start-ups.
I have 15+ years of experience in creative and digital product leadership for F500 brands, agencies and startups – like L.A. Times, Food52, Toyota, Oakwood, Mattel, NBCSports, Playboy Editorial and RAPP.
NBCNews, AI Women in Tech
Poytner Institute,
Women's Leadership Cohort
The Groundlings, Student
AIGA
RIGHT / LEFT
UNICORN
AI TOOL vs. TRADITIONAL
It's important to me to right fit the tools I use for the work and companies I work with. Overall I believe in ethical design, minimizing waste and impacts to the environment. I utilize AI with efficiency and where it will be most effective in development time.
The success on my projects is truly OG, rolling-up sleeves and working through a problem with research, prototyping and collaborating cross-functionally with engineers, product and stakeholder expertise.
BIG TEAMS.
small teams.
LET THEM SHINE.
Experience with high regulatory industries such as news, real estate, construction & compliance.
Industries / Verticals
• media,
• gaming,
• AI,
• hospitality, Dining
• technology,
• film + entertainment,
• education,
• museums,
• fashion,
• music,
• Sports Broadcast
• Manufacturing,
• animation,
• architecture + interior design,
• news/journalism,
• non-for-profits,
• data + research,
• operations,
• behavioral sciences,
• advertising, marketing
• Real estate
THE LOS ANGELES TIMES
Team Management and Mentoring
Business and Market Analysis
Project Management and Roadmapping
CMS-DAM - Build and onboarding
Design System & Libraries*
Navigation, Search & Taxonomy*
Verticals
L.A. Times
San Diego UT
BestCovery (e-comm)
Food
Cooking
LA Guides
Image
Events
Editorial, Service Design
SaaS Platform enhancements
Home Pg & Breaking News*
Streaming
Breaking & Live News
Story Pg* - Short-form, Long-form, SaaS*
Audience Engagement*
Food Section relaunch*
Recipe Database
Coverage and Packaging*
Navigation - Contextual
Next Click UX*
Web
Home Page - Modules & Templates*
Index Page - Section*
Index Page - Tag*
Index - Video Streaming
Index - Lifestyle Vertical*
Story Page*
Long Form Story Page*
Recommenders (story, video, blog)*
Live Blog*
Utility Journalism - Guides*
Utility Journalism - Info Boxes
Mobile
Home*
e-Newspaper*
Video Streaming*
Podcast Streaming*
My Library*
Self-Service
Subscriptions
Deep Linking*
Navigation - Contextual*
Navigation - Showcase Tab*
Navigation - Story*
Showcase Module*
Newsletters
UX Strategy*
Digest
Long form
Enterprise
Subscriptions*
Onboarding
Brand Partnerships & Sponsorship*
Ad Sales & Revenue*
L.A. Times Events & Virtual Events*
Games*
Intranet
Gunslinger/STLR
Levine Coaching
Brand development
Logo & style guides
Website
Photo Direction
CAP
Branding
Website
TV
Social
HUMC
Business Development
Branding
Social
PLAYBOY / OSDER GROUP
A global luxury lifestyle media and goods company.
Web
Home Page - Modules & Templates*
Index Page - Section*
Index Page - Tag*
Index - Video Streaming
Story Page*
Long Form Story Page*
Recommenders (e-comm, story, video)*
Mobile
Merchandising UX
Registration UX
Newsletter
UX Strategy
Creator Templates
Editoral Templates
Social
Content Design
Templates
RAPP LA/Worldwide
Toyota*
Heuristic audit - toyota.com
Heuristic audit - Newsletters
Personalized Newsletter Campaign
Mattel.com*
Video streaming interface
OakwoodWorldwide.com
Opera platform IxD
Home
Query results
Inventory page - standard
Inventory page - luxury
Conversation funnel
Ad Campaign - Omni channel
FOOD52
Team Management and Mentoring
Business and Market Analysis
Project Management and Roadmapping
Single Tech stack migration*
Navigation, Search & Taxonomy
CMS
Design System & Libraries*
Web
Recommender Testing*
Recipe & PDP revamp*
Enterprise
Loyalty Program*
Conversion Sales Funnel*
Influencer Engagement Collections*
Registration & Login*
Brand
L.A. Times Food Relaunch
Festival of Books
Ideas Exchange
Graphene
DIGITAL DOMAIN STUDIOS 3.0
Leading design in the emerging space of AR/VR.
Team Management and Mentoring
Project Management and Roadmapping
Internal CMS and Camera IxD*
Sales*
SaaS - CMS-DAM
Registration & onboarding
Dashboard*
Video upload*
Self Service*
Brand Personalization*
AR/VR (headset) app
Registration & onboarding*
Home*
Video - Live Interface*
Video - Streaming Interface*
AR/VR (mobile device) app
Registration & onboarding*
Home*
Video - Live Interface*
Video - Streaming Interface*
DISCOVERY WORLD SCIENCE AND TECHNOLOGY MUSEUM
Team Management and Mentoring
Business and Market Analysis
Project Management and Roadmapping
Enterprise
Fundraising Development
Operational Development
Marketing & Brand
Strategy
Concept
Art & Graphic Design Direction
Photo Direction
Events
Narrative Exhibit Development & Design
Les Paul House of Sound
Reimen Aquarium
TechnoJungle
Exhibition Exhibit Development & Design
Philip Burke
Les Paul House of Sound
Archeology & Me
Great Lakes
Dream Machine
Dream It Labs
Air Matters
City of Fresh Water
Liquid House
Milwaukee Muscle
TechnoJungle
Distant Mirror
Energy & Me
Design It Labs
TV & Live
Secret Labs TV
Tesla Lives, Live Show
Publishing
Air Matters Guidebook
Discovery World Summer Camps
Thirst
ALPHA INSIGHTS
An international Executive Consulting Organization
Consulting
Design Teams, roles, building management and development
Design Methods and Best Practices
Operational Development
Cross discipline process and workflows
Culture and communications
Budgeting, tools and vendors
Vertical focused needs for News, Media, Entertainment, Lifestyle, Revenue Streams and E-Commerce
MAGNITUDE / EXCEEDED EXPECTATIONS
A luxury hospitality application for owners and guests
Design Director / Graphics Director
Product Management
VC Funding Cycle
Operational Development