project
02
LA Times Streaming
results
400% lift in plays • $1M in revnue, including direct sale
Lucrative Revenue Stream
Subscribers source for local News
Good News, our live broadcast & vod content is our most high engagement work. Bad News, we were reliant on API vendors to support our video media. Focusing on Native Apps and Mobile Web audiences, we designed a new video player to support ads units and player personalization variants. One of our biggest ideas was to package streaming media to published stories, creating and interconnected ecosystem to drive session times and page views. We also explored on Living room experiences in collaboration with Nant Health, bringing local news to healthcare settings. Meeting the newsroom demands to highlight relevancy on stories and supporting content.