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DELIGHTING GUESTS
Transforming Space Into A Wonderland Under The Waters
Over my four years at Discovery World, I led various stages of content creation and graphics for 22 exhibits in a 6,000.s.f. aquarium under Lake Michigan. The final installation is inspired from Japanese destination gardens, as visitor follow the course of the S/V Sullivan from Milwaukee to the Caribbean.
The result uses color gradients as the foundational design system (Fresh vs Salt water,) line work and digital touchscreens for an immersive space.
3 mos
Exhibit Planning, Graphics, Content Design, Digital UX/UI, Signage, Writing
Behind the Scenes
The first installation, the Main Sign at 20 ft wide, and sits between the first floor and space below the waters of the lake. Located on the far side of the Great Lakes exhibit and along the windows, that face the walking path.
It is 2x steel rolled. First following the curve of the building, and the second set of curves to symbolize the waves of the lakes and oceans. Internally lit, the Reiman Aquarium sign is a show piece both inside and outside the building.
The team also explored various line styles based on Japanese rock gardens (which symbolize water) and we build models to help c-suite and stakeholders understand the types of signage and techniques applied to the graphics package.
