STUDIO
®
Design Leader
Based in LA, NYC
about me
Creating Spark in the Service of Humanity
product, brand, and ux/ui design for startups and growing teams—hands-on from vision to launch.
Vibing, Right / Left Brain Unicorn
I never shy away from a challenge or a new way of thinking.
I am always imagining the "what ifs" - the future states, in the 4th dimension of how design is used IRL. Visualizing, daydreaming and putting myself in the users seat to craft solutions past the pretty mock-up. Setting vision that supports & strengthens strategy.
Known for being a highly strategic design leader. Thinking like a PM a take a wild idea or an ambiguous problem, and produce viable, feasible and valuable work with big results. Just as comfortable roadmapping priorities as I am wrangling pixels for code readiness as I partner with engineers and data siblings for launch.
Teams, Big & Small – Let Them Shine
Building the future of Design starts with building diverse and multi-talented teams who can "Face the Messiness with Joy."
Recognizing potential and targeting passions is key to building the careers of designers, researchers & engineers for business success.
With experience at every level of a designer’s journey, from junior to manager, my approach is always to be the resource, advocate and guru in good times and bad. Identifying the tools and techniques that builds cross-discipline collaboration and growth.
Right Tool, Right Time
It's important to me to right fit the tools I use for the work and companies I work with.
Overall I take an ethical approach to design, minimizing waste and impacts to the environment. I use AI with efficiency and where it will be most effective within timelines.
The success on my projects is truly OG, rolling-up sleeves and working through a problem with research, prototyping and collaborating cross-functionally with engineers, product and stakeholder expertise.
